Kenyans Double Down on Money Market Funds, Unit Trusts

Kenya’s CIS assets hit KSh 596B in Q2 2025, doubling investors and growing tenfold since 2018, with Sanlam leading the market...
✨ Key Highlights
Kenyans are increasingly investing in Collective Investment Schemes (CIS), with total Assets Under Management (AUM) surging by 20.2% to KSh 596.3 billion in Q2 2025. This growth reflects increased investor confidence and the expanding role of CIS in the nation's financial landscape.
- Total Assets Under Management (AUM) reached KSh 596.3 billion in Q2 2025, a 20.2% increase from Q1.
- Sanlam Unit Trust became the first Kenyan CIS to exceed KSh 100 billion in AUM, reaching KSh 113.7 billion and leading the market with a 19.1% share.
- Investor accounts rose significantly to 2.46 million in Q2 2025, up 22.4% from Q1.
- Money Market Funds (MMFs) remain the dominant choice, holding KSh 372.8 billion or 62.5% of industry assets.
Continue Reading
Read the complete article from The Kenyan Wall Street
Part of the Day's Coverage
I&M Group Profit Surges in H1 2025; Absa Disburses KSh 47Bn; CIS Assets Grow to KSh 596.3B - August 2025
I&M Group PLC reported a significant financial uplift in the first half of 2025, with profit after tax rising by 36% propelled by an increase in net interest income. The group's profit before tax also rose by 34% to Sh11.7 billion, a growth fueled by strong performance from its regional subsidiaries in Rwanda, Tanzania, Uganda, and Mauritius. In other financial news, Absa Bank Kenya disbursed KSh 47 billion in sustainable finance during 2024 as part of its push for green finance initiatives. Meanwhile, Kenyans are increasingly investing in Collective Investment Schemes (CIS), with total Assets Under Management surging by 20.2% to KSh 596.3 billion in Q2 2025. This growth reflects increased investor confidence in the nation's financial landscape.






