Safaricom has launched B-LIVE, a new time-based data option for its customers in Kenya, allowing them to purchase internet access by the hour instead of by data volume. This initiative aims to provide more predictable internet usage, especially for tasks sensitive to data consumption like streaming or online classes.

• Headline offers include 1 hour for KES 20, 3 hours for KES 50, and 6 hours for KES 150.
• Chief Consumer Business Officer, Fawzia Ali-Kimanthi, stated this option gives customers more control over their internet usage.
• The service is accessible via *544# or *555# and targets users such as students, creators, and gig workers who benefit from short, focused internet sessions.