China is leveraging Artificial Intelligence (AI) through its “AI Plus” initiative to boost consumption and drive economic growth. This strategy involves integrating AI into various sectors, including e-commerce and manufacturing, to enhance consumer experiences and optimize sales.

• The initiative aims for widespread commercial application of AI across economic and social development.
• AI-powered virtual hosts are being used by major e-commerce platforms like JD, with one avatar of Liu Qiangdong generating 20 million views and 50 million yuan ($6.96 million) in sales within an hour.
• Companies such as Tmall and PDD Holdings are using AI for personalized customer service and market analysis.
• Electronics manufacturers like Haier Group and Hisense Group are integrating AI into product development and smart home technologies, creating new growth drivers.