Safaricom has launched B-Live, a new time-based data bundle offering customers flexible internet access options. This innovation complements Safaricom's existing data bundle choices, aiming to enhance the browsing experience for various users.

• Customers can get 1 hour of browsing for Sh20, 3 hours for Sh50, and 6 hours for Sh150.
• Chief Consumer Business Officer Fawzia Ali-Kimanthi stated the bundles provide control and focus for customers.
• Safaricom also recently launched the Emerald Platform for premium customer engagement and is celebrating 25 years of operation.