Betting platform SportyBet has returned to the Kenyan market after a three-year hiatus, resuming operations it suspended in September 2022 due to regulatory crackdowns and tax disputes. Its re-entry is marked by new features aimed at enhancing user experience, convenience, and trust for Kenya's growing online betting community.

• SportyBet suspended operations for 3 years, resuming in August 2024.
• New features include simplified registration and instant deposits via M-Pesa Paybill number 590555, a direct online deposit option, and instant withdrawals to M-Pesa wallets.
• The platform highlights its "Cashout Revolution" allowing bettors flexibility to secure profits, cut losses, or partially withdraw stakes, and a live betting interface.
• CEO Samwel Muchai stated, "Kenyans deserve a betting experience built on transparency, speed, and choice."
• SportyBet's return comes amidst intense government scrutiny of Kenya's betting sector, which has seen 10 betting firm exits and a drop from 128 to 118 licensed operators this year.