Safaricom PLC has reinforced its position as a leading technology partner for Kenyan businesses, celebrating 16 years of supporting enterprises. The company, which began with basic connectivity, now offers integrated solutions spanning cloud computing, cybersecurity, and IoT, showcased at a recent media forum in Nairobi.

• Safaricom segments its customers into four groups: micro, small, medium, and large enterprises, tailoring solutions to their specific needs.
• Frankline Okata, Acting Chief Enterprise Business Officer at Safaricom, emphasized the transformative role of digital tools in enabling growth and competition for MSMEs.
• The company highlighted its "Grow with Safaricom Business" initiative, a quarterly program for networking and knowledge-sharing, recently held in Kisumu and other regional hubs.