Despite unveiling new Pixel 10 models with advanced features, Google's Pixel phones continue to hold a niche market share, with only a small percentage of smartphone users adopting them globally. The devices are most popular in Japan and Canada, while remaining largely on the fringes in other major markets.

• 9.8% of smartphone users in Japan own a Pixel phone, making it the leading market.
• Google's hardware division, including Pixel phones, contributed only 12% to Alphabet's total revenue in Q2 2025.
• The U.S. and the U.K. both show a Pixel adoption rate of 5.1%.