Spotify has launched a new in-app direct messaging feature for Kenyan users, allowing them to share songs, podcasts, and audiobooks directly within the app. This feature, available to users aged 16 and above, eliminates the need to switch between apps for sharing content.

• Spotify users in Kenya can now directly message friends within the app from the “Now Playing” screen.
• The new feature enables the sharing of podcasts, songs, and audiobooks, and supports real-time conversations with emoji reactions and text responses.
• The direct messaging function aims to transform Spotify into a more social platform, fostering communities among users and potentially benefiting Kenyan artists through increased content discovery and streams.