TikTok has launched TikTok for Artists in Kenya, an all-in-one insights hub designed specifically for musicians, labels, and managers. This new platform aims to provide structured data and tools to help artists understand and leverage their performance on the app, moving beyond guesswork about audience engagement.

• The platform offers song performance metrics (views, posts, creator engagements), post performance data (views, likes, comments, shares, completion rates), and follower insights (demographics like gender, age, and language).
• TikTok for Artists provides guided tools for promotional features and career support resources.
• A new Pre-Release tool allows artists to set up campaigns for upcoming albums, enabling fans to pre-save music directly to platforms such as Spotify and Apple Music.
• Artists, labels, and managers can sign up via the TikTok for Artists portal at https://artists.tiktok.com/.