Apple and Samsung have issued legal notices to Xiaomi in India, accusing the Chinese tech giant of engaging in "ambush marketing" through advertisements that directly mocked their flagship products. This escalated dispute highlights the intense competition in India's premium smartphone and television markets.

• Apple and Samsung collectively hold approximately 95% of India's premium smartphone market.
• Xiaomi ran full-page newspaper ads in March and April questioning the superiority of Apple's iPhone 16 Pro Max and iPad Pro.
• The cease-and-desist notices came after Xiaomi's social media campaigns targeted Samsung's Galaxy A series and compared its LED TVs to Samsung's.