The Standard Group Plc, a prominent multi-media organization in Kenya, is presenting information about a new retail initiative. This initiative, known as "Yiwu Selection," involves a Nairobi store dedicated to bringing Chinese brands closer to Kenyan consumers.

• The Standard Group Plc is a multi-media organization with investments in newspaper print operations, television, radio broadcasting, digital, and online services.
• The new initiative is called "Yiwu Selection," which is a store located in Nairobi.
• The store's purpose is to make Chinese brands more accessible to Kenyan consumers.