Samsung is integrating Microsoft Copilot into its 2025 lineup of Smart TVs and Monitors, making AI a built-in assistant for enhanced user interaction. This move is part of Samsung’s Vision AI strategy to make televisions more interactive and helpful.

• Copilot will be accessible via voice or remote and will appear across Tizen home, Samsung Daily+, and Click to Search.
• Samsung aims to make AI a communal living-room experience, complementing current AI processing capabilities, especially for households using Windows or Office.
• Copilot will sit alongside Bixby and will allow users to ask for quick facts about on-screen actors, get plot recaps, translate phrases, or obtain kid-friendly explanations of complex topics without needing a phone.
• Samsung has not yet detailed regional rollouts, language coverage, or model tiers, and has not clarified the blend of on-device processing versus cloud calls.
• Privacy and security are key considerations, with Samsung emphasizing device security, noting its recent TÜV Nord IoT certification for digital appliances.