YouTube is beginning to enforce its Premium family plan policy, requiring all members to reside at the same address as the plan manager, similar to Netflix's recent crackdown. Users found violating this rule will receive an email stating their membership will be paused, leading to a downgrade to regular, ad-supported YouTube after 14 days if they cannot prove cohabitation.

• Users whose locations don't align with the family manager's during monthly "check-ins" will eventually be flagged.
• This enforcement targets the KES 949/month family plan (up to 6 members) that was often shared among people in different cities like Nairobi, Kakamega, and Mombasa.
• The stricter policy aims to push "freeloaders" towards purchasing individual plans (KES 499/month) or new alternatives like the two-person Premium plan.