Instagram has finally released a dedicated iPad app, fifteen years after its initial launch on iPhone. This long-awaited tablet-optimized experience, which opens directly into Reels, will be rolling out globally on the App Store from September 3, 2025.

• The app aims to properly utilize the larger screen, supporting side-by-side navigation.
• Meta repeatedly downplayed demand for a native iPad app, even as competitors like TikTok offered universal iOS apps with proper tablet layouts.
• The article suggests Instagram should simplify its video strategy by renaming all videos "Reels" and allowing any length or size upload for consistency across devices, eliminating confusion for creators.