Instagram on iPad at Last: Now Please Simplify Reels for Everyone

Instagram finally ships a real iPad app. Great. Now make creation simple: one video format, predictable quality, no algorithm “hacks.”..
✨ Key Highlights
Instagram has finally released a dedicated iPad app, fifteen years after its initial launch on iPhone. This long-awaited tablet-optimized experience, which opens directly into Reels, will be rolling out globally on the App Store from September 3, 2025.
- The app aims to properly utilize the larger screen, supporting side-by-side navigation.
- Meta repeatedly downplayed demand for a native iPad app, even as competitors like TikTok offered universal iOS apps with proper tablet layouts.
- The article suggests Instagram should simplify its video strategy by renaming all videos "Reels" and allowing any length or size upload for consistency across devices, eliminating confusion for creators.
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Part of the Day's Coverage
Tech Firms Announce New Mobile Devices, OS Updates, and Apps - September 2025
Samsung has officially unveiled the Galaxy S25 FE in Berlin, positioning it as the most affordable device in its S25 series. In other software news, TECNO rolled out August 2025 security updates to numerous smartphones. Android developers have been given a deadline of November 1, 2025, to update their apps to support Google Play’s new 16 KB memory page size requirement introduced with Android 15. Furthermore, Apple is testing Google's Gemini models for Siri to provide "world knowledge" capabilities for next year. Lastly, Instagram has released a dedicated iPad app, which began rolling out globally on the App Store from September 3, 2025.



