Absa Bank Kenya has launched a three-month promotion, "Play Your Cards Right," to incentivize everyday debit and credit card usage with significant rewards. This initiative aims to boost digital payments and shift consumer perception of card use beyond ATM withdrawals.

• Up to Ksh. 1 million in monthly grand prizes and Ksh. 100,000 in weekly prizes are offered.
• Absa Bank, through its Head of Cards Payments Linda Kimani, is driving this campaign.
• The promotion targets a change in consumer habits, encouraging card use for everyday purchases in a market dominated by mobile money.