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Originally published by Tech Arena
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September 4, 2025
5mo ago

Absa Launches “Play Your Cards Right” Initiative to Accelerate Card Usage

Absa Launches “Play Your Cards Right”  Initiative to Accelerate Card Usage

Absa Bank Kenya launches “Play Your Cards Right,” a 3-month card usage campaign with weekly Ksh.100K prizes and monthly Ksh.1M jackpots...

✨ Key Highlights

Absa Bank Kenya has launched a three-month promotion, "Play Your Cards Right," to incentivize everyday debit and credit card usage with significant rewards. This initiative aims to boost digital payments and shift consumer perception of card use beyond ATM withdrawals.

  • Up to Ksh. 1 million in monthly grand prizes and Ksh. 100,000 in weekly prizes are offered.
  • Absa Bank, through its Head of Cards Payments Linda Kimani, is driving this campaign.
  • The promotion targets a change in consumer habits, encouraging card use for everyday purchases in a market dominated by mobile money.

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Companies Announce Major Financial and Tech Initiatives in Africa - September 2025

Airtel Africa is planning an Initial Public Offering (IPO) for its mobile money business, Airtel Money, in the first half of 2026, which could value the arm at over $4 billion. In Kenya, Absa Bank has launched a three-month promotion named "Play Your Cards Right" to incentivize debit and credit card usage and boost digital payments. This initiative aims to shift consumer perception of card use beyond just ATM withdrawals. Also in Kenya, the Women Who Build Africa (WWBA) announced its next flagship assembly will be held in Nairobi on February 5–6, 2026. This event is designed to connect high-potential founders, investors, and ecosystem leaders.

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