Isuzu East Africa (Isuzu EA) celebrated its 50th anniversary in Nairobi on September 3, 2025, with a time-capsule ceremony, signaling a future focused on deeper localization, cleaner technologies, and stronger regional integration in the auto industry.

• The sealed time capsule, to be opened in 2050, contains messages from Managing Director and Board Chair Rita Kavashe and Isuzu D-Max Brand Ambassador Eliud Kipchoge.
• Isuzu EA recently broke ground on a KES 3.1 billion Parts Distribution Centre in Lukenya, aiming to streamline access to genuine parts across the region.
• The company commissioned an Electro-Deposition (ED) Paint Plant in 2023, significantly boosting local manufacturing capacity and aligning with Kenya's goal of regional automotive leadership.
• Isuzu EA has expanded its operations by becoming the official importer, assembler, and distributor for UD Trucks in Kenya.
• Japan's Ambassador to Kenya, H.E. Matsuura Hiroshi, noted a ¥25 billion Samurai loan facility aimed at advancing Kenya's National Automotive Policy.