Safaricom recently hosted its inaugural Gaming Conference in Nairobi, themed “Level Up Africa: Unlocking Gaming Potential in Africa.” The event explored the future of gaming, encompassing eSports and game development, and highlighted technology, policy, and investment's role in expanding Africa’s gaming industry while celebrating pop culture.

• The conference discussed challenges such as the need for stronger policies, increased investment for developers, and support to retain African talent.
• Fawzia Ali-Kimanthi, Chief Consumer Business Officer at Safaricom, stated, “Gaming is more than just play – it’s talent, creativity, and opportunity.”
• Safaricom has a history of supporting gaming, including an eSports tournament in 2019, an online gaming competition in 2021, and the “Wai Ndai” challenge last year, which offered a grand prize of three Suzuki Altos.