The upcoming Mara Sports Festival in Nairobi aims to invest Sh7 million in youth talent and the sports economy, attracting approximately 15,000 young athletes across 19 disciplines.

• Sh7 million worth of sports equipment will be distributed to participating schools and communities, with each receiving about Sh50,000 on average.
• Peak Target, led by Founder and CEO Chandresh Sagar, is organizing the festival scheduled for December 6–11 at Ulinzi Sports Complex and Nyayo Stadium.
• The event seeks to make sports accessible and act as a talent pipeline, with registration closing on September 30 and over 35,000 entries anticipated.