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Originally published by Capital Business
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business
September 6, 2025
5h ago

Google fined €2.95bn by EU for abusing advertising dominance

Google fined €2.95bn by EU for abusing advertising dominance

SEPT 6 - Google has been fined €2.95bn (£2.5bn) by the EU for allegedly abusing its power in the ad tech sector - the technology which determines which Kenya breaking news | Kenya news today |..

✨ Key Highlights

Google has been fined €2.95 billion (£2.5 billion) by the European Union for allegedly abusing its dominance in the ad tech sector. The European Commission stated that Google favoritism for its own online ad display products violated competition laws, prompting an appeal from the tech giant.

  • Google's fine of €2.95 billion marks one of the largest penalties issued by the EU to a tech company for breaching competition rules.
  • The European Commission accused Google of "self-preferencing" by intentionally boosting its AdX advertising exchange over competitors, leading to higher costs and reduced revenues for rivals.
  • This is the third time the EU has fined Google for anti-competitive practices; previous fines include €4.34 billion in 2018 for its Android operating system.

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