The Tourism Regulatory Authority (TRA) has revoked the licenses of four tour operators for violating industry regulations, including the use of unlicensed drivers and defrauding tourists. This action is part of a broader multi-agency crackdown aimed at professionalizing Kenya's tourism sector and ensuring compliance.

• Four tour firms had their licenses revoked by the TRA for breaches such as employing unlicensed drivers and defrauding tourists.
• Norbert Tallam, Director-General of TRA, stated the operators cannot resume business until all requirements are met.
• The crackdown, which began in Maasai Mara, has expanded to other tourist destinations including the Coast, Tsavo, and Amboseli, emphasizing safety and sustainability.