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Originally published by Citizen Digital
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September 10, 2025
7h ago

'The party is over' as European carmakers face tariffs and a price war in China

'The party is over' as European carmakers face tariffs and a price war in China

Prices and profits in key market China are in decline, demand is tepid in Europe and U.S. tariffs have created an uncertain outlook, putting the focus on cost-cutting as the global market is reshaped......

✨ Key Highlights

European automakers at a major car show fear the "party is over" due to declining prices and profits in China, tepid demand in Europe, and uncertain U.S. tariffs. This has prompted a focus on cost-cutting and a reckoning with the shift to Electric Vehicles (EVs).

  • Porsche saw auto sales in China drop by 27.9% in the first half of the year.
  • Oliver Blume, CEO of both Volkswagen and Porsche AG, stated that "The party we have been celebrating in the automotive industry for decades is over in its current form."
  • European automakers plan to launch an unprecedented 350 new electric vehicles by 2032, ahead of a looming ban on combustion engine autos in the EU from 2035.

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