Qona Sacco has launched a five-year strategy aiming to more than triple its membership to 70,000 by 2028, primarily by targeting Generation Z.

• Qona Sacco currently serves 19,332 members with an asset base of Sh14 billion.
• The growth strategy follows the Sacco's November 2024 rebrand and the recent opening of its headquarters at Goodman Plaza, Nairobi.
• The Sacco identifies Gen Z as a significant growth opportunity due to their digital-first habits and increasing economic participation.