E-commerce is rapidly transforming the shopping landscape in Kenya, offering a convenient alternative to traditional bustling markets. Entrepreneurs like Abdimalik Mohamed Issack are capitalizing on the growing digital demand among Kenyans.

• Most important fact or figure from the article: E-commerce is a response to the growing demand for convenience among Kenya’s expanding digital generation.
• Key person or organization involved: Abdimalik Mohamed Issack, director of LiveMall.
• Notable detail that adds context: Shoppers in areas like Nairobi’s Eastleigh and Gikomba traditionally navigate crowded stalls, but e-commerce offers a marketplace without noise, traffic, or queues.