Stakeholders in Kenya are advocating for mentorship programs as a crucial solution to address the country's persistent youth unemployment, highlighting the disparity between academic training and workplace readiness.

• The MD Mentorship Program, launched by Treasure Communications in partnership with Generation Kenya, aims to equip young people with leadership skills and industry exposure over five years.
• The first cohort comprises 20 participants who will undergo a 12-month mentorship journey, including a "MD for a day" experience.
• Francis Mworia, Managing Director of Treasure Communications, emphasized that the program seeks to empower young people for roles matching industry needs.
• Kenya’s youth unemployment rate for those aged 15-24 stood at 11.93 percent in 2024, with over half of the unemployed being between 20 and 29 years old.
• Generation Kenya has previously trained over 34,800 youth, with 85 percent securing jobs.