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Originally published by Capital Business
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business
September 16, 2025
2mo ago

Millers call for stronger consumer awareness on fortified foods

Millers call for stronger consumer awareness on fortified foods

  NAIROBI, Kenya, Sept 16 – Kenyan millers are calling for stronger consumer awareness of fortified foods, warning that uptake remains slow despite Kenya breaking news | Kenya news today |..

✨ Key Highlights

Kenyan millers are urging stronger consumer awareness regarding fortified foods, citing slow uptake despite enhanced quality and safety. They warn that compliance costs slightly increase prices, making it crucial for consumers to understand the value of these products.

  • 26 companies with 113 brands participated in this year's Kenya Millers Fortification Index (KMFI) awards.
  • Program Director Riz Yusufali emphasized the challenge of creating value for fortified products that may be slightly more expensive.
  • Bidco Africa Director Sanchita Singh highlighted a communication gap regarding edible oil fortification with vitamins A and D.

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Part of the Day's Coverage

Initiatives to Address Healthcare Financing and Nutrition in Kenya - September 2025

The WHX Nairobi and WHX Labs Nairobi expos are set to open at the Kenyatta International Convention Centre (KICC) to address critical issues in healthcare financing, diagnostics, and leadership in Kenya. Separately, Kenyan chamas and informal savings groups are being explored as a solution to transform healthcare access by pooling resources to make medical insurance affordable for millions. On the nutrition front, Kenyan millers are urging for stronger consumer awareness regarding fortified foods, citing slow uptake despite enhanced quality and safety. The millers warn that compliance costs result in slightly increased prices, making it crucial for consumers to understand the products' value.

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