Kenyan millers are urging stronger consumer awareness regarding fortified foods, citing slow uptake despite enhanced quality and safety. They warn that compliance costs slightly increase prices, making it crucial for consumers to understand the value of these products.

• 26 companies with 113 brands participated in this year's Kenya Millers Fortification Index (KMFI) awards.
• Program Director Riz Yusufali emphasized the challenge of creating value for fortified products that may be slightly more expensive.
• Bidco Africa Director Sanchita Singh highlighted a communication gap regarding edible oil fortification with vitamins A and D.