Kenya's hustle culture: How youth juggle jobs to stay afloat

“I can’t depend on one income,” Brian says, wiping sweat from his forehead. “Life in this city is too expensive. You must have at least two or three things going on.”..

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In Kenya, young people like Brian Otieno are adopting a "hustle culture," juggling multiple jobs to cope with challenging economic times. Otieno, 27, exemplifies this trend by working three distinct jobs daily to make ends meet in Nairobi.

Brian Otieno starts his day at 6 a.m. as a boda boda driver, then sells thrifted clothes online, and concludes by delivering fast food.
The practice of working multiple jobs is a widespread coping mechanism among Kenyan youth due to the difficult economic climate.
Otieno's routine highlights the demanding schedules many young Kenyans maintain, working from early morning until late evening across various sectors.

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