Why Your YouTube Channel Has Lower View Counts, and How to Fix it

If you’ve been staring at your YouTube dashboard lately wondering why your views suddenly fell off a cliff, you’re not alone. Creators across the world have..

✨ Key Highlights

YouTube creators are experiencing lower view counts not due to algorithm changes or age verification tools, but primarily because of ad blockers. YouTube confirms that Restricted Mode is not the culprit, pointing instead to audience behavior and ad blocker usage.

Approximately 31.5% of internet users blocked ads as of Q2 2023, projected to rise to 42.7% by 2025.
In Kenya, ad blocker adoption stands at 31.6%.
Creators are advised to engage with their audience about ad blockers, diversify content for regions with lower ad blocker usage, and explore alternative income streams like subscriptions and merchandise to mitigate ad revenue loss.

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