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Originally published by Citizen Digital
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September 18, 2025
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Kenya takes lead in Africa’s digital trade push under AfCFTA

Kenya takes lead in Africa’s digital trade push under AfCFTA

Kenya takes lead in Africa’s digital trade push under AfCFTA..

✨ Key Highlights

Kenya is taking a leading role in Africa's digital trade expansion under the African Continental Free Trade Area (AfCFTA), as highlighted at the 2025 World Trade Organization (WTO) forum in Geneva. The nation is transitioning Africa's digital economy from policy to a practical implementation phase, attracting investment and reinforcing its role as a regional e-commerce gateway.

  • Kenya's M-Pesa platform is a continental benchmark for digital payments, and its early adoption of the Pan-African Payment and Settlement System (PAPSS) positions it as a leader in cross-border transactions.
  • The African Union (AU) Digital Transformation Strategy (2020) and the launch of PAPSS (2022) are key milestones underpinning Africa's digital integration.
  • A Digital Trade Annex under AfCFTA is anticipated in 2025, aiming to provide greater certainty for investors and businesses in Africa's rapidly growing digital economy.

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