Did Google Just Kill Google Search? Chrome’s Search Bar AI Integration Raises Big Questions

Google may have just disrupted its own crown jewel. With Gemini now built directly into Chrome, the world’s most popular browser, users may soon bypass the..

✨ Key Highlights

Google is directly integrating its Gemini AI into the Chrome browser's search bar, a move that could significantly disrupt its traditional search business model by allowing users to bypass traditional search results and ads. This change transforms the browser into an AI assistant, capable of conversational queries and multi-step tasks.

Over half of Alphabet's revenue comes from ads displayed alongside search results.
Google Chrome holds more than 60% global market share.
The new AI-first features in Chrome offer direct answers and agentic workflows, potentially cannibalizing Google's ad-driven search revenue to compete with rivals like Microsoft Edge (with Copilot) and Arc (backed by Perplexity).

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