TikTok announced new monetization tools for Kenyan creators, aiming to expand its creator economy in the region amidst competition from platforms like YouTube Shorts and Instagram Reels. While these tools allow creators to earn money, the article highlights that more lucrative and transformative features available globally are notably absent in Kenya.

• Four ways Kenyan creators can monetize include LIVE Gifts, Video Gifts, Subscriptions, and the Work With Artist tool.
• Boniswa Sidwaba, Head of Content Operations for Sub-Saharan Africa, stated that African creators are being rewarded.
• Missing features in Kenya include the Creator Rewards Program, TikTok Shop, the full TikTok Creator Marketplace, and TikTok Pulse, which are available in other regions.