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Originally published by Citizen Digital
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September 22, 2025
2h ago

Sugoi: How the Japanese World Athletics slogan had Kenyans scratching their heads

Sugoi: How the Japanese World Athletics slogan had Kenyans scratching their heads

Sugoi: How the Japanese World Athletics slogan had Kenyans scratching their heads..

✨ Key Highlights

A recent World Athletics tweet using the Japanese word 'Sugoi' caused a stir among Kenyans due to its association with President William Ruto's private home and ongoing political debates. While Sugoi means "amazing" or "great" in Japanese, its mention in Kenya has become a charged political jab.

  • The 2025 Tokyo World Athletics Championships adopted "Every second, SUGOI" as their official motto.
  • President William Ruto's private residence in Uasin Gishu County is named Sugoi.
  • Kenyan politicians frequently use Sugoi as a derogatory term in rallies and speeches to criticize the President.

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