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Originally published by Capital Businessbusiness
September 23, 2025
3h ago
Govt, private sector partner to grow creative economy, youth jobs

 NAIROBI, Kenya, Sept 22 – The government is banking on partnerships with the private sector to grow Kenya’s creative and digital economy as part of Kenya breaking news | Kenya news today |..
✨ Key Highlights
The Kenyan government is partnering with the private sector to expand the creative and digital economy, aiming to create jobs for the country's youth. This collaboration was highlighted at the finale of the inaugural Next Superstar Kenya competition, emphasizing the potential of the creative industry for youth employment.
- Over 70 percent of Kenya's population is comprised of young people.
- StarTimes has pledged 10 years of annual support for the Next Superstar Kenya competition.
- The 14-week competition attracted over 3,000 participants, with Joseph Japheth (Jose Jay) winning Sh1 million.
- Director of Strategy and Planning Collins Okoth from the Kenya Film Commission underscored the need for policy support and infrastructure investment.
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