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Originally published by Techish Kenyatech
September 23, 2025
6h ago
Mobile money penetration in Kenya now stands at 91%

If there was any doubt that Kenya is the home of mobile money, the latest CA stats have settled it once and for all: mobile money penetration now stands at 91%...
✨ Key Highlights
Mobile money penetration in Kenya has reached an unprecedented 91% as of June 2025, solidifying its position as a global leader in mobile financial services. This growth is driven by expanding agent networks and the diversification of mobile wallets into various financial tools.
- Total mobile money subscriptions climbed to 47.7 million in June 2025, a significant increase from 45.4 million in March.
- The number of registered mobile money agents nationwide expanded to 453,480, up from 415,163 just three months prior.
- Safaricom's M-Pesa continues to dominate the market with a 90.9% share, while Airtel Money holds the remaining 9.1%, showing substantial growth from its 3.1% share in 2022.
- The widespread adoption of mobile money underscores a shift in consumer behavior, with cash becoming increasingly optional due to convenience and safety concerns.
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