Kenya's tourism sector achieved record earnings of Ksh.452 billion in 2024, welcoming over 2.4 million international tourists. This significant growth signals a strong recovery in the post-Covid-19 era, according to Tourism Cabinet Secretary Rebecca Miano.

• Kenya received Ksh.452 billion from tourism in 2024, its highest figures ever.
• Tourism Cabinet Secretary Rebecca Miano highlighted the diversification of tourism products beyond traditional wildlife and coastal attractions.
• The ministry aims to attract more visitors through cultural, adventure, wellness, and cuisine tourism, alongside improving infrastructure for business and conference tourism.