Michelob Ultra has become the best-selling beer in the US, two years after its parent company Anheuser-Busch's Bud Light brand lost the top spot following a consumer backlash. The new market leader overtook Modelo Especial in US retail sales by volume in the year to September 14.

• Anheuser-Busch credited the success of Michelob Ultra Zero, a non-alcoholic beer, and marketing efforts at major sporting events like the FIFA Club World Cup for the brand's surge in popularity.
• The shift happened after Bud Light's sales slumped due to a boycott over its partnership with transgender influencer Dylan Mulvaney.
• Meanwhile, Modelo owner Constellation has seen falling sales, attributing it to stricter US immigration policies impacting its core Hispanic consumer base, with roughly half of their sales coming from this demographic.