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Originally published by Capital Businessbusiness
September 24, 2025
5h ago
UNWTO pushes Africa to take the wheel in tourism
NAIROBI, Kenya Sep 24 - Africa must stop viewing itself solely as a destination for visitors and instead position itself as a driver of global tourism, Kenya breaking news | Kenya news today |..
✨ Key Highlights
The UNWTO Secretary-General Shaikha Al Nowais has urged Africa to shift its self-perception from merely a tourist destination to a leading force in global tourism, emphasizing the need for African nations to drive policy-making with a focus on digital inclusion, equity, and regenerative practices.
- More than 70 percent of Sub-Saharan Africa’s population is under 30, offering potential for youth-driven digital tourism innovation.
- Shaikha Al Nowais, UN World Tourism Organization Secretary-General, stressed that Africa should lead in shaping tourism governance.
- Analysts recommend three key steps for Africa: investing in youth-led digital innovation, embedding regenerative principles in conservation, and amplifying African storytelling.
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