Tourism and Wildlife Cabinet Secretary Rebecca Miano urged Kenyan counties to schedule events early to boost tourism. Speaking at the Maralal International Camel Derby, Miano highlighted events as crucial for marketing Kenya's diversity and attracting visitors.

• Miano emphasized that timely calendarization allows for ample lead time to promote destinations and that cultural festivals like the Maa, Lamu, and Tobongu’lore are gaining global traction.
• Key involvement from Samburu Governor Jonathan Lelelit, who stated the Maralal Camel Derby, the only camel race of its kind in Africa, is positioning Samburu County internationally.
• The Derby symbolizes peace and unity, fostering cultural exchange and shared pride in heritage beyond being a sporting spectacle.