Kenyan Members of Parliament are criticizing the Government Advertising Agency (GAA) for using outdated methods to monitor its advertising reach, particularly concerning a KSh 9 million weekly deal with The Star newspaper. Lawmakers are demanding digital tracking to verify readership and circulation effectively.

• The GAA is accused of relying on "analogue and inaccurate" methods like postal records and self-reported data from publishers.
• Principal Secretary for Broadcasting and Telecommunication Stephen Isaboke defended the KSh 9 million weekly flat rate for the MyGov insert in The Star, stating it saves KSh 758 million annually, a 63% reduction from the previous KSh 24.5 million.
• MPs questioned whether consolidating government advertising into one publication, despite cost savings, reduces overall reach, citing declining print readership across Kenya.