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Originally published by Capital Businessbusiness
September 29, 2025
2h ago
Zimbabwe is tobacco country. But some think the future lies in blueberries

SEPT 29 - Zimbabwe is Africa's biggest producer of tobacco but some farmers believe the country's long-term future could lie in a very different crop - Kenya breaking news | Kenya news today |..
✨ Key Highlights
Zimbabwe, traditionally Africa's largest tobacco producer, is shifting focus towards blueberry cultivation following a breakthrough trade agreement with China, the world's biggest importer of the fruit. This deal aims to position Zimbabwe as Africa's blueberry capital and boost its struggling economy.
- Blueberry exports were valued at $30 million last year, expected to increase by 50% to 12,000 tonnes this year.
- The deal grants Zimbabwean blueberries tariff-free access to the Chinese market, an "unprecedented opportunity" according to executive director Linda Nielsen of Zimbabwe's Horticultural Development Council.
- Former cricket captain Alistair Campbell, co-owner of a 50-hectare blueberry farm, highlights the potential for Zimbabwe to capitalize on high global demand due to early seasonality, avoiding competition with Peru.
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