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Originally published by The Standard BusinessOctober 2, 2025
4h ago
Miano reveals strategy to make Kenya most appealing tourism destination
Tourism CS Rebecca Miano said government is working with county governments to bring more rural and peri-urban areas into the tourism ecosystem..
✨ Key Highlights
Tourism CS Rebecca Miano has outlined a comprehensive strategy to position Kenya as Africa's leading tourism destination. This approach involves collaborating with various government ministries and private sector stakeholders.
- The strategy aims to incorporate more rural and peri-urban areas into the tourism ecosystem through partnership with county governments.
- Miano presented this vision to the Senate plenary, emphasizing a future-oriented approach.
- Key collaborators include travel agents, tour operators, airlines, and other relevant service providers to enhance the tourism experience.
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