The Kenyan government plans to financially support content creators and influencers promoting its flagship programs, including affordable housing and health. This initiative aims to shift government advertising to digital platforms where young Kenyans consume content.

• The government is willing to put money into content creation around housing, health, job creation, and agriculture.
• Dennis Itumbi, the Head of Presidential Special Projects and Creative Economy, announced this during a creator education forum.
• Content creators can submit proposals to the Creative Economy Office to showcase government projects.