A new survey reveals that 83 percent of Kenyans support the government adopting tobacco harm reduction policies, opting for safer alternatives like vapes and nicotine pouches, even as the Tobacco Control (Amendment) Bill 2024 proposes severe restrictions.

• 85 percent of respondents believe tobacco harm reduction would help smokers quit traditional cigarettes.
• The Campaign for Safer Alternatives (CASA) released these findings, warning that restrictions could fuel the illicit market, which already accounts for 45 percent of all cigarettes smoked in Kenya.
• 63 percent of Kenyans believe the government should promote switching to safer alternatives rather than imposing bans.