Chinese beauty brands are rapidly gaining global traction, with strong domestic growth and increasing international exports, particularly to the US market. This expansion is driven by innovative designs, strategic social media engagement, and competitive pricing.

• Sales of domestic Chinese beauty brands on Douyin grew by 110 percent year-on-year in 2022.
• The export volume of Chinese beauty products reached 1.19 million metric tons in the first 11 months of 2024, an 18.2 percent increase from the previous year, with an export value of $6.53 billion.
• Brands like Florasis, praised by US beauty guru Jeffree Star, and Flower Knows, which has partnered with Urban Outfitters and is in discussions with Sephora and Ulta Beauty, are leading this global trend.