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Originally published by Techish Kenyatech
October 3, 2025
5h ago
TikTok is betting big on African creators with a new government partnership in Kenya
TikTok partners with Kenya's government to expand its #LevelUpAfrica program, training 3,000 creators to boost the digital economy...
✨ Key Highlights
TikTok has partnered with the Kenyan government to expand its #LevelUpAfrica program, an eight-month initiative aimed at upskilling and supporting 3,000 content creators across Sub-Saharan Africa. This collaboration highlights TikTok's commitment to fostering the region's creator economy and providing opportunities for young people.
- The program will train 3,000 creators across Sub-Saharan Africa.
- The partnership was announced at TikTok's annual #LevelUpAfrica Creator Education Day in Kenya.
- Amb. Philip Thigo, Special Envoy on Technology for the President of Kenya, emphasized Kenya's high social media usage and fast internet speeds as key drivers for digital innovation.
- The Kenyan government views this collaboration as a way to create jobs and enhance Kenya's "Silicon Savannah" reputation.
- Roy Kanyi, a Kenyan tech creator and alumnus, credited the program with helping him build a brand and attract partnerships.
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