Frontière Advisory has launched in Africa, prioritizing Kenya due to the nation's rapid fintech expansion and digital activism. The firm aims to help businesses manage reputational risks in a landscape where corporate behavior faces increased scrutiny.

• Kenya attracted approximately US$482 million in venture capital funding in Q1 2024.
• Mercy Randa, Frontière Advisor, Kenya, emphasized that trust is built through everyday actions in local communities.
• Aon’s Global Risk Management Survey places damage to brand and reputation among the top risks worldwide.