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Originally published by The Standard BusinessOctober 7, 2025
4h ago
Boost for tourism as 500 tour operators gather in Malindi
More than 500 tour operators and agents from 39 countries across the world are attending a three-day conference in Malindi, Kilifi County, in efforts to boost the tourism sector...
✨ Key Highlights
More than 500 tour operators and agents from 39 countries are attending the Essence of Africa tourism conference in Malindi, Kilifi County, from October 6-8, 2025. This three-day event aims to boost the tourism sector, especially during the low season, by showcasing Kenya's coastal tourism products and facilitating business relationships.
- The organizers, Essence of Africa, anticipate up to 38 targeted quality appointments per participant, with 150 buyers meeting 150 exhibiting companies.
- Kilifi Governor Gideon Mung'aro expressed confidence that the event will elevate Malindi's standing as a preferred MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.
- The conference features thought-leadership seminars, networking events infused with local culture, and educational experiences, focusing on repositioning how global buyers perceive African destinations. Its immediate benefits are significant, with business travelers spending an average of $834 per trip according to the 2024 Business Travel Index Outlook report.
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