Ruto’s NYOTA program, a Sh50k gamble to win back Gen Z
President Ruto rolls out the NYOTA youth program with Sh50K grants, aiming to win over Gen Z ahead of 2027. Will it work or backfire?..
✨ Key Highlights
President William Ruto has launched NYOTA (National Youth Opportunities Towards Advancement), a World Bank-funded program offering Sh50,000 grants and training to over 820,000 young Kenyans, just two years before the next general election.
- The program targets youth aged 18 to 29 (up to 35 for persons with disabilities) across all 1,450 wards for five years.
- Critics view NYOTA, which coincides with a massive voter registration drive targeting young voters, as a political move to win back Gen Z after recent anti-government protests.
- NYOTA features a USSD code (*254#) and is being rolled out with significant government coordination, involving Principal Secretaries across all 47 counties.
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CBK Cuts Lending Rates; Government Launches NYOTA Youth Grants and Job Vacancies - October 2025
The Central Bank of Kenya's Monetary Policy Committee cut the Central Bank Rate by 25 basis points, a move expected to lead to more affordable loans. President William Ruto has launched NYOTA (National Youth Opportunities Towards Advancement), a program offering Sh50,000 grants and training to over 820,000 young Kenyans. Separately, the Kenyan government announced over 60 job vacancies across various agencies, including Clerk of Works positions at the National Housing Corporation with a salary of Ksh60,000 per month. At the county level, the Kisumu County Government has launched a housing renewal program to replace old homes with modern high-rise apartments.
