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Originally published by Capital News
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October 7, 2025
5h ago

Ruto’s NYOTA program, a Sh50k gamble to win back Gen Z

Ruto’s NYOTA program, a Sh50k gamble to win back Gen Z

President Ruto rolls out the NYOTA youth program with Sh50K grants, aiming to win over Gen Z ahead of 2027. Will it work or backfire?..

✨ Key Highlights

President William Ruto has launched NYOTA (National Youth Opportunities Towards Advancement), a World Bank-funded program offering Sh50,000 grants and training to over 820,000 young Kenyans, just two years before the next general election.

  • The program targets youth aged 18 to 29 (up to 35 for persons with disabilities) across all 1,450 wards for five years.
  • Critics view NYOTA, which coincides with a massive voter registration drive targeting young voters, as a political move to win back Gen Z after recent anti-government protests.
  • NYOTA features a USSD code (*254#) and is being rolled out with significant government coordination, involving Principal Secretaries across all 47 counties.

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