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Originally published by Techish Kenya
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October 7, 2025
13h ago

Spotify’s new global playlist is a monument to the fan-led takeover of Afrobeats

Spotify’s new global playlist is a monument to the fan-led takeover of Afrobeats

Responding to massive fan-driven growth, Spotify has launched a Global Afrobeats Playlist, officially crowning the genre's global takeover...

✨ Key Highlights

Playlists

Spotify has launched a new flagship Global Afrobeats playlist, officially recognizing the genre's fan-driven ascent as a global cultural force. This move by Spotify acknowledges a movement championed by users, particularly Gen Z, who have fueled its digital takeover.

  • User-generated playlists containing "Afrobeats" grew by 135 percent between 2020 and 2025.
  • Benewaah Boateng, Senior Music Editor for Sub-Saharan Africa at Spotify, stated the playlist follows the lead of fans.
  • Afrobeats listenership in Asia grew significantly in 2020, including 4,530 percent in Indonesia and 1,650 percent in India.

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