Mastercard has partnered with insurtech firm Hillcroft (mTek) to launch embedded insurance solutions across East Africa. This collaboration integrates insurance products directly into Mastercard's consumer and SME card offerings, aiming to provide affordable and convenient coverage through existing payment ecosystems.

• This initiative marks Mastercard's entry into the embedded insurance space in East Africa.
• The collaboration aims to eliminate barriers that have kept insurance penetration in the region below three per cent.
• Shehryar Ali, Senior Vice President and Country Manager for East Africa and Indian Ocean Islands at Mastercard, stated it reflects Mastercard's commitment to unlocking financial inclusion.
• SMEs account for more than 90 per cent of businesses in East Africa.
• Hillcroft (mTek) Chief Executive Bente Krogmann highlighted the goal to deliver solutions that are simple, affordable, and life-changing for underserved communities.