C
Originally published by Capital Business
📰 Read Full Article
business
October 8, 2025
3h ago

Scammers using AI to lure shoppers to fake businesses

Scammers using AI to lure shoppers to fake businesses

OCT 8 - Unscrupulous foreign firms are using AI-generated images and false back stories to pose as family-run UK businesses to lure in shoppers. Customers Kenya breaking news | Kenya news today |..

✨ Key Highlights

Foreign firms are using AI-generated images and fabricated backstories to impersonate legitimate UK businesses, scamming shoppers into buying cheap goods while believing they are supporting independent boutiques. Customers have reported feeling "completely ripped off" after receiving low-quality items from East Asian warehouses instead of the promised artisanal products.

  • Over 500 one-star reviews on Trustpilot detail complaints of high prices for cheaply made goods and exorbitant return fees.
  • Websites like C'est La Vie, claiming to be a 29-year-old family business in Birmingham's Jewellery Quarter, have China as their returns address.
  • A professor of Artificial Intelligence at the University of Birmingham noted the AI-generated images are "a little bit too perfect and staged to be real."

Continue Reading

Read the complete article from Capital Business

📰 Read Full Article

Related News